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Videos

Authentic amplification or echo chamber?

It's not an 'attention economy' we live in, it's an 'engagement economy'. Engagement is what leads to impact on brand perceptions, yet most brands are still aiming for 'likes' and 'shares' in their social activation. To help brands activate, social...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Anne Rayner
Company: KANTAR TNS Malaysia
June 15, 2016
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Citation

Rayner, A. (2016a, June 15). Authentic amplification or echo chamber?. ANA - ESOMAR. Retrieved May 04, 2024, from


https://ana.esomar.org/documents/authentic-amplification-or-echo-chamber--8678


Videos

Chinese gen Y: The generation of opportunities

This paper offers the key findings from a study done on Generation Y (born 1980 to 1990) in China, providing a close look at these new Chinese super consumers that shape the presence and the future of the mass Chinese consumer society. By exploring...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Sami Wong, Dirk Ziems
Company: concept m research + consulting GmbH
June 15, 2016
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Citation

Wong and Ziems (2016a, June 15). Chinese gen Y: The generation of opportunities. ANA - ESOMAR. Retrieved May 04, 2024, from


https://ana.esomar.org/documents/chinese-gen-y-the-generation-of-opportunities-8697


Videos

Bringing mindfulness into micro moments

In an ideal world, we would all be mindful every moment of our lives & keep track of exactly how we feel and what we are thinking. However, about 47% of our waking hours are spent thinking about what isn't going on. Consumer research often relies...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Sushma Panchawati, Jayadevan Ambat, Prithvi Raj, Ravi Dixit
Company: Nielsen
June 15, 2016
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Citation

Panchawati, Ambat, Raj and Dixit (2016a, June 15). Bringing mindfulness into micro moments. ANA - ESOMAR. Retrieved May 04, 2024, from


https://ana.esomar.org/documents/bringing-mindfulness-into-micro-moments-8694


Videos

How to save two industries and make a little money

Digital Segment Targeting is the name we give to a new set of techniques that involve scaling up attitudinal data via lookalike modelling to identify a large constituency within the general population that are likely to have the same attitudes, and...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Alistair Leathwood
Company: KANTAR TNS Malaysia
June 15, 2016
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Citation

Leathwood, A. (2016a, June 15). How to save two industries and make a little money. ANA - ESOMAR. Retrieved May 04, 2024, from


https://ana.esomar.org/documents/how-to-save-two-industries-and-make-a-little-money


Videos

Transformational strategy

Every industry is being disrupted by changing conditions in their operating environment - the market research industry is no exception. In such disruptive times, the purpose of strategy development must be to transform the business, to re-conceive...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Steve Tighe
June 15, 2016
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Citation

Tighe, S. (2016a, June 15). Transformational strategy. ANA - ESOMAR. Retrieved May 04, 2024, from


https://ana.esomar.org/documents/transformational-strategy


Videos

Breaking news from ESOMAR

Latest news in the research industry.

Catalogue: Asia Pacific 2016: Get Connected!
Author: Finn Raben
June 15, 2016
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Citation

Raben, F. (2016a, June 15). Breaking news from ESOMAR. ANA - ESOMAR. Retrieved May 04, 2024, from


https://ana.esomar.org/documents/breaking-news-from-esomar


Research papers

Revolutionising Asia

With social media evolving ever more rapidly, influencing the way people communicate and business operates - the need to understand the emerging trends revolutionising social media, particularly in APAC, has never been greater.Through a unique...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Robert Fry, Jennifer Serrano, Michael Fegan, Bonnâe Ogunlade
Companies: Research Now SSI, VoxPopMe Ltd
May 19, 2016
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Citation

Fry, Serrano, Fegan and Ogunlade (2016a, May 19). Revolutionising Asia. ANA - ESOMAR. Retrieved May 04, 2024, from


https://ana.esomar.org/documents/revolutionising-asia-8655


Research papers

Recall or re-enact?

How much of a role does the search engine play in the online purchasing journey? What about social media, cyber influencers, and the e-commerce sites?As part of HP's pursuit to understand the customer's digital footprint, HP embarked on a partnership...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Ng Chong Hin, Evelyn Chok, Jinyu Lim, Nidhi Khanwalkar, Hui Xin Cheah
Company: Consulting Group - Asia Insight Pte. Ltd.
May 19, 2016
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Citation

Chong Hin, Chok, Lim, Khanwalkar and Cheah (2016a, May 19). Recall or re-enact?. ANA - ESOMAR. Retrieved May 04, 2024, from


https://ana.esomar.org/documents/recall-or-re-enact--8653


Research papers

Taking games seriously

The use of games as a part of the qualitative toolkit, contrasting their use in market research with user experience, service design and design thinking, is addressed in this paper. The relevance of games and potential in Asia-Pacific is showcased...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Lee Ryan, Satish Pai, Monica Cravenetya
Company: Deka Marketing Research
May 19, 2016
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Citation

Ryan, Pai and Cravenetya (2016a, May 19). Taking games seriously. ANA - ESOMAR. Retrieved May 04, 2024, from


https://ana.esomar.org/documents/taking-games-seriously